If you’re a TpT seller (or if you’re thinking about becoming one), you know that some of the very best advice can be gleaned from… why, other TpT sellers, of course. One of our shining stars is Margaret Whisnant and here she offers some sound advice to TpT sellers after the big sale. Let’s turn the mic over to Margaret:
The most exciting event of August, 2013, was:
A. Prince George’s family photos,
B. Miley Cyrus’s MTV VMA performance
C. The skyrocketing resale value of old iPhones,
D. TpT’s rollicking Back-to-School Sale.
If you chose anything other than D, it’s off to the naughty corner! Expect 10 extra minutes if you answered B.
Well, OK, maybe TpT’s Back-to-School Sale wasn’t the world’s most exciting event, but it was a rocket ride, wasn’t it? Now that it’s over, we need a few ideas for moving at a slightly slower pace while staying productive. Here are four to get you started.
1. Do some store keeping.
Selling on TpT is a learning process, and typically our most recent products are better than our first. Why not choose a group of older projects and update descriptions or refresh the cover pages? Perhaps those that haven’t had a lot of traffic need a little rewriting. It would also be a good idea to confirm their copyright and trademark compliance.
2. Go to a Party!
The TpT Seller’s Forum offers a terrific option for those of us who have not yet mastered the art of hosting a Linky Party or any other important marketing technology. Go have a look at Collaborative Pinterest boards, linky parties, giveaways, etc. You’ll find thread after thread of opportunities for promoting your products and supporting your colleagues. All you have to do is join in. Set yourself a goal—say an event every two weeks—and watch your TpT presence grow.
The new Teachers on Pinterest boards also look promising. Some of the hosts’ names are very familiar!
3. Keep writing for CCSS, but think internationally.
Thousands of American teachers struck the CCSS mother lode when they shopped the August event! We should keep in mind, however, that our international partners are obligated to follow their country’s teaching standards, which in many instances are strikingly similar to CCSS. This means that most of the products we write for American-use are likely to have value to a teacher in another country, but if we include U.S. Common-Core references on every page, then we have created an inconvenience.
Let’s solve this problem by listing specific CCSS alignments on a page separate from student/teacher materials. American teachers can check the skills off their lists and our international colleagues can use the material without having to reformat.
4. Come up for some air!
TpT’s Back-To-School event was certainly an appropriate time for us to be competitive and a little self-centered by focusing on our own stores and products. After weeks of writing and preparation, we had every right to take pleasure in a two-day bombardment of the Cha-Ching Chorus! Nevertheless, competition with other sellers should not become a long-time strategy for success.
Let’s come up for a gulp of air and remind ourselves of The TpT Way–to empower our careers and lives in collaboration rather than in competition with our fellow sellers, that is, we work together for our greater good.
This collaborative spirit makes TpT different, and the difference creates individual success! We no longer have to wonder if this approach works. It does!
Whether you checked off idea 1, 2, 3, or 4, you got it right! Naughty corner people are excused. Everybody back to work.
Have a wonderfully creative, cha-chinging September!