Right now, Teacher-Authors around the world are putting the finishing touches on new resources and the social media posts, videos, and blog posts that will help get those resources into the hands of educators. More than likely those Teacher-Authors are also grading papers, participating in committees, preparing for tests, scheduling field trips and conferences, attending events, and a host of other activities teachers do every day to go above and beyond classroom teaching!

We know how hard you work and how terrific it would be to be able to focus your TpT energies towards the things that are making the biggest impact. That’s why we recently launched the TpT Custom URL Builder especially for Premium Sellers. With this tool you can now add UTM codes to all links pointing to your store and resources. Adding UTM codes to these links will help you create a benchmark and eventually be able to start “testing” your marketing ideas.

At this point, you may be thinking, “but what do you mean by Custom URLs and UTM Codes? As if I didn’t have enough to learn and do already!”

Never fear, below we’re going to walk you through the basics of adding UTM codes to your TpT store and resource links and we’ll show you where to see the results of your efforts. You can also watch our recent TpT Custom URL Builder webinar where we answer a lot of Teacher-Author questions, and read a recent blog post introducing the why and how of UTM codes.

And if all this still has you puzzling, we encourage you to attend either of the two Breakout Sessions: Make the Most of Your Store Dashboard & UTM Codes at this year’s Conference.

So without further ado — here we go!

Step-by-Step: How to Create a Custom URL Code and Add it to a Resource

Step 1

Become a Premium Seller. You must be a Premium Seller to use TpT’s Custom URL Builder and track your marketing efforts!

Step 2

Click on the URL Builder button found on your Store Dashboard at the bottom of the Traffic tab.

Step 3

We suggest familiarizing yourself with the different fields on the Custom URL Builder and even reading the UTM tutorial. Once you’ve done that…

Step 3.5

You might want to open two TpT tabs in your browser. One for the Custom URL Builder, the other for your store. This way you can quickly find the resources you want to create codes for and navigate back to the Custom URL Builder.

Step 4

Find the resource you wish to create a UTM code for and copy the entire URL.

Step 5

Paste that exact URL into the URL field of the Custom URL Builder.

Step 6

Decide where you’re going to put your Custom URL and name your “Source” appropriately. For instance, if you’re going to post this resource on Facebook, type Facebook.com in the “Source” field.

Step 7

The “Campaign,” depends on how you want to use this link. Additionally, if you want to remember what resource you’re promoting, be sure to put the name of the resource as part of the “Campaign.” Since we already know this is going on Facebook, ask yourself, “will this be an image or a product cover? Will I promote this post or not?” For simplicity, let’s say it’s going to be an image in which case, you might name your “Campaign” the name of your resource + resource in action photo.

Step 8

Click Generate URL and voila! your custom URL with UTM code is created. Now it’s time to put it into it’s intended post.

Step 9

Copy the newly created UTM code by either clicking the button on the right that looks like two pieces of paper or highlighting the entire URL and right clicking to copy (command “c”). Next, paste the link into the social media post it was intended for and post when you’re ready.

Step 10

Rinse and repeat! Now you can do this each time you’re going to post a TpT resource on your blog, your social media, someone else’s blog or social media, a newsletter, or whatever you can think of that is driving traffic to your TpT store!

I’ve added Custom URLs with UTM codes to my resources, now what?

That was a lot of work, but we promise, it was totally worth it!

Now, when you go to your Store Dashboard’s Traffic tab, you’ll start to see your Click-Throughs, Earnings, and Conversions broken out by the different Custom URL codes you created instead of simply “Facebook,” or “Pinterest.”

Now watch Benson build a UTM code in real time!


We go into a lot more detail on how you might want to start using Custom URL Codes in our blog post, Supercharge Your Marketing Efforts: Introducing TpT’s Custom URL Builder (With UTM Codes).

We encourage you to give it a try. And then, let us know what you think!